Top 5 Social Apps Performance in Argentina: Q1 2022

In the first quarter of 2022, Argentina's social app market showcased significant activity and varied performance trends. According to data from Sensor Tower, the top five social apps—TikTok, Instagram, Facebook Lite, mi ANSES, and Litmatch—Make new friends—experienced fluctuations in downloads, revenue, and active users.

TikTok saw a notable increase in weekly revenue, peaking at approximately $19.9K in late February. Weekly downloads showed a slight dip mid-quarter but rebounded to around 154K by the end of March. Active users remained relatively stable, fluctuating around 8.5M throughout the quarter, with a peak of 8.7M in late March.

Instagram experienced a steady revenue stream, averaging around $100 weekly. Downloads increased towards the end of the quarter, reaching 155.5K in the third week of March. Active users remained consistently high, averaging around 15M weekly.

Facebook Lite showed a steady increase in weekly revenue, peaking at $4.7K in early February. Downloads saw a significant rise towards the end of the quarter, peaking at 131K in late March. Active users also showed positive growth, reaching over 20.7M in late March.

mi ANSES saw a significant increase in downloads, peaking at 97.4K in early March. Active users also grew steadily, reaching 494.8K in mid-March. Revenue data was not available for this app during the quarter.

Litmatch—Make new friends experienced a gradual increase in revenue, peaking at $391 in late February. Downloads saw a peak of 59.1K in mid-February, while active users grew steadily, reaching 351.8K in late March.

For more detailed insights and data, visit Sensor Tower. The performance trends of these top social apps highlight the dynamic nature of the app market in Argentina during Q1 2022.